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All's Fair in Love and Advertising - Lenore Black I love "Mad Men" and Don Draper is one my most favorite of television characters. Reading this was like watching "Mad Men" in fast forward. I loved it. How could I not get a kick out of Max. Neurotic, sweet, sarcastic and just all around awesome. He's an advertising genius and he knows it, he just likes for people to remind him and themselves of that as often as possible. He meets a prospective client and it's lust at first sight. I adored the Max and Joe dynamic, so much chemistry there. I liked this story a lot as well. Joe's company is fending off a hostile takeover and they need advertising to bring in investors, Max's team is one of the advertising agencies giving them a pitch. Joe is a bit of dark horse here but I liked him, quite a bit. He seemed to ground Max which was sweet. This was definitely a HFN but I want it to be a HEA and think they do as well, so I finished off reading this with a very hopeful outlook on their relationship.The Don Draper-esque pitch was awesome! I LOVED what they came up with, good on Black for her clever wordplay and images here. Max really brought to mind those client pitches from the show, he was every bit as charasmatic and charming as Don. As for the reasons why they had to downgrade the pitch:Damn Abby and her corporate sabotage!! I liked her! I almost felt as betrayed as the team.This story made me laugh, I loved being inside Max's head. He was one of the craziest characters I've ever read and that only adds to his appeal!